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Automakers Hit New York To Reverse Tide
For over 75 years, the New York International Auto Show at the Jacob Javits Convention Center, along with its counterpart shows in Geneva and Detroit, have been launchpads for the best automotive technology built by either the Big Three or their foreign rivals.
So much for launchpad.
After recent years of languishing sales from General Motors, Ford, and Chrysler and now safety and reliability concerns from Toyota, the atmosphere and layout compared to years past was subdued. Just nine concept cars debuted – down from double-digit debuts. The disappearance of Saturn, Pontiac and Hummer at the GM section was fairly evident – Chevrolet, Cadillac, Buick, and GMC seemed to overstretch their areas. Ford, the only “healthy” U.S. automaker, flexed its space between its nameplate brand, Lincoln, and Mercury. It’s display, though, was still smaller than years past when it had commanded an entire convention center room.
A major difference was the lack of niche automakers, with them being replaced by dealers of multiple brands (e.g. Manhattan Motorcars filling in for Rolls Royce and Lamborghini).
Notable exhibitions at the show included Mercedes-Benz’s 3D displays in an almost “Avatar-esque” feel. Jeep presented its “Camp Jeep” outdoor track outside the Javits, in which riders can nearly fall out their seats on the test track featuring Jeep’s all-terrain vehicles. A new electric car test track on the first floor where attendees can drive a set of all-electric vehicles, including a postmortem Pontiac Solstice.
Toyota’s presence at the auto show was marred due to recent safety concerns from mechanical dysfunctions in its vehicles, with subsequent press coverage showing a less than enthused Toyota chief executive testifying before Congress. In a potential effort to separate Toyota and Lexus from U.S. only cousin Scion, the two major brands together, whereas Scion was adjacent to Mini and Chrysler on the other side of the main exhibition hall.
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