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Mini Cooper, Car, Career or Life Style
Edward Steel, reporting for ON SCENE NEWS
Loveland Colorado⦠When I was given this assignment to cover the grand opening of a āMINI of Lovelandā dealership, in of all places, Loveland Colorado; I really didnāt know why I was given the assignment. I mean really, car dealerships I thought, open and close all time with a ho hum, just another place for those āLOT LIZARDSā, to hang out to scam you into a 5 year financing and buyers remorse 5 days later.
So I show up at 6:00 P.M. of the Grand Opening, to see if I could interview the owner, Christina Daukins and her husband. Well, as I drive up I see, 40 to 50 Mini Coopers of all designs, lined up and waiting to park. I mean these people were really very excited! Reds, Greens, Blue Checkerboards, MINIs of every color and every design, I donāt think any MINI looked like any other. As the drivers and passengers, (including children), exited their rides, the real passion for these, fuel efficient, ālifestyle carsā, became apparent; the occupants clothing matched their real passion for the machines they were driving. The word MINI plastered everywhere!
So, I walked into the building and really noticed a strange feeling welling up inside of me, a feeling that I never felt before. I felt sad that I drove a gas guzzler from one of those Government owned car companies. Yes, just walking into the dealership I felt calm; yet excited to see what all of these people, who seemed to be in some sort of a MINI Cooper trance , were all about.
I walk in and am immediately handed a MINI Cooper mug, Tattoo, (fake of course), posters and sent to the service bay, I am told to enjoy myself, (āHEY I AM WORKING HERE PEOPLEā).
The service bay looked as though it was some type of operating room or laboratory. I fully expected to see MINI technicians enter the bay with masks, scrubs and gloves. I mean really this is just a car dealership, isnāt it?Ā Well the āpatientsā in the Bay were, obviously meticulously cared for āpropsā werenāt they?
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The Car Design News Contest 2008 is now complete. The following is ... The Car Design News Contest 2008 will start on Wednesday 16th January 2008 with the announcement of the ...
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