Tata Nano at 2008 Geneva Motor Show
Tata Motors presented the Tata Nano, the People's Car, at the 78th Geneva Motor Show alongside three other vehicles, the new generation Indica ...
Will motorists want to bag an Indian bargain?
A bargain car from the new Indian owners of Jaguar and Land Rover but will we buy it? It's called the Indica - and it's been partly ...
Mahindra Renault Logan Vs Tata Indica
The Tata Indica is an Indian car which was launched somewhere in 1998. Today it is priced somewhere in the range of 4,70,000 and is a tough competitor to other cars in its segment. It is clearly a market leader when it comes to sales and is doing substantially well in Tata’s global endeavors especially in Europe and Africa.
In contrast The Logan is the result of a garish cross between the French Renault and the Indian Mahindra. The Logan’s base model is also priced somewhere around 4,70,000 and can be considered a substantially undersold sedan. I would accredit this to the torpid effort by Mahindra & Renault in terms of marketing and branding the car.
I am not comparing the two cars per say, I just want to throw some light on the fate of these two cars and what led to them being that way. The Tata Indica was initially launched as a bigger car in the family car segment. At least that’s what I get from ‘more car per car’. However it did not sell as much as the Tata’s would have liked it to in those days. I am not sure whether it was strategy or it happened by fate that the Tata Indica then started being perceived as the new face of Indian cabs. This propelled the Tata Indica in the direction of glory.
The key to the Logan’s fate lies in the Indica’s example of rebranding. The Logan is currently placed as a power packed sedan with Kunal Kapoor’s masculine face. However, it does not have the muscle and certainly not the Herculean structure. It is a small luxury car, beyond that is pushing it. I somehow feel that if The Logan can be rebranded as a family car with more space, it can still turn around its fate. It has the price of a family car and certainly the space, the looks come to you for free. What’s not to buy?
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