Jeep Commander: Stuck in a Sales Rut
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Jeep, there is only one. As far as the Commander goes, it isn’t living up to expectations. In fact, the model is flailing with sales levels well below what they should be. What’s wrong with the Commander? Will DCX dump the model?
Just months after its much publicized release, the 7 passenger Jeep Commander is a major disappointment for DaimlerChrysler to the point where it has become an albatross around the automaker’s neck. Stung with bloated inventories in excess of 100 days – an industry killer – the Commander is now commanding discounts of over $5000 per vehicle. What went wrong? Plenty, especially if you read what the pundits and prognosticators have to say about the new Jeep.
No vehicle introduction should be problematic however, as for the Jeep Commander this model has fallen well short of sales goals. There are many reasons why the Commander may be failing to live up to expectations including:
High Fuel Prices – Gasoline pushing past $2.50 per gallon cannot help any SUV. With the Commander’s three thirsty engine choices, the price at the pump can be painful. Yet, the even bigger Chevrolet Tahoe is selling well despite high fuel prices.
Dated Styling – Jeep mentions the Commander’s “heritage exterior design” as one of the chief draws for the vehicle. Take one look at the Commander, and the styling cues of the 1984 Jeep Cherokee quickly come to mind. While some vehicles successfully incorporate “the look” of an earlier model without copying the style, the Commander looks awfully like the earlier Cherokee, only stretched out. Personally, I find the style to be dated and awkward.
Cramped Interior – Put the Commander up against the next biggest Jeep, the Gran Cherokee, and you will see that the interior space is just about the same. This is bad because the Commander comes equipped with a third row of seats so there should be more room. Many have complained that only two small children could fit in the last row which, incidentally, does not completely fold into the floor like the “stow ‘n go” feature on the DCX minivans.
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