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As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.
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As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston.[5] Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.[5]
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At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women’s insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today’s standards, the advertisement featured a couple with the message “The skin you love to touch”.[6]
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Autogeek Quart Foamaster Foam Gun <font color=red>with FREE BONUS</font> (Autogeek) Price: $59.99 If you?re a detailer in search of the perfect swirl-free car washing technique (aren?t we all?), then you?ve come to the right place. Our latest find is the Foamaster Foam Cleaning Gun. Quart Foam Gun w/ multi-ratio stem and deflector.75HGFMR? This gentle touch substantially decreases the risk of... |
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Pinnacle Quart Foamaster Foam Gun <font color=red>with FREE BONUS</font> (Autogeek) Price: $59.99 DP Xtreme Foam Formula Auto Shampoo with your purchase of a Foam Gun. That?s why the Foamaster Foam Wash Gun is a perfect addition to the Pinnacle family. Since you?re using both hands, this takes a little coordination. The foam is richer, thicker, and sticks to the vehicle longer than soap... |
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Pinnacle Half Gallon Foamaster Foam Gun <font color=red>with FREE BONUS</font> (Autogeek) Price: $69.99 Many detailers we talked to use the Foamaster as they wash with a mitt or sponge, instead of as a pre-soak, or sometimes in addition to a pre-soak. Since you?re using both hands, this takes a little coordination. If you?re a detailer in search of the perfect swirl-free car washing technique... |
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Wolfgang Half Gallon Foamaster Foam Gun <font color=red>with FREE BONUS</font> (Autogeek) Price: $69.99 The handle, foaming tip, and reservoir lid are all made of heavy duty plastic, and the reservoir itself is chemical resistant polyethylene. With brass fittings and a red and black nozzle, the Wolfgang Foamaster delivers a thick layer of foam to your vehicle to give the paint maximum lubrication... |
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Autogeek Half Gallon Foam Gun <font color=red>with FREE BONUS</font> (Autogeek) Price: $69.99 Our latest find is the Foamaster Foam Cleaning Gun. It?s already loose and just needs slight agitation to release it from the paint surface. The foam is richer, thicker, and sticks to the vehicle longer than soap applied by hand because the dilution ratio of the soap is higher. If you?re a... |
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