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12 Months Of Fitness Referrals
12 Months Of Fitness Referrals
Every fitness professional knows the importance of generating referrals as it relates to business growth – so why do so many struggle to implement referral programs in their business?
My guess is that they don’t set deadlines to implement what they know. So I’m going to set some deadlines for you. Here are 12 months worth of referral generating ideas. All you have to do is follow the formula and watch your referral business grow!
Week 4 – Set up an ongoing referral program. If you don’t already have one, you should do so immediately. There is no excuse now not to have an ongoing referral program in place. Simply come up with a reward that you will provide to clients and members of your network that send new business to you. The optimal approach is to reward the act of referring prospects to you and also rewarding the referring party when their referrals become clients.
Week 8 – Run a Transformation Challenge. 12 weeks in length is a good starting point. This is a great referral generation machine because people will ask for help from friends and inevitably tell them what they are involved in. You can model Ben Warstler’s contest model and don’t hesitate to give away Prograde as a prize.
Week 12 – Begin including a 21 Day referral offer with all new client or camper purchases.  Include an offer that gives them a discount on dues for each new person they refer during their first 21 days.
Week 16 – Begin a campaign of integration marketing. While this won’t boost referrals per se, it will get an influx of steady new prospects into your business. Integration marketing basically is trying to integrate your offerings into other businesses marketing and sales processes.
Week 20 – Begin sending out birthday gifts to all of your clients. You can collect their birthday at the enrollment process in an unobtrusive way, letting them know that you need it to send them a birthday gift. However, this should always be optional. On their birthday, send them a gift card or some free Prograde for themselves and a friend.
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